Hurray for Amazon.com. It is a survivor. Born from the Web 1.0 movement, when web retailers were simply called “etailers”, it has grown to be the big daddy of the Internet. Forget Monster, because there are no jobs; forget eBay and its inability to adjust to a changing marketplace. Amazon.com has already weathered one recession as a profitable and growing business, and is poised to take on the worst economic crisis in decades.
MDIAG! hailed the day it made available DRM-free, high bitrate MP3 downloads; it’s flash-based Video On Demand service beats iTunes for convenience; and now it’s ready to enter the battleground for the casual game market. Hence, the Amazon Game Downloads
service.
We spoke with Greg Hart, vice president of video games and software at Amazon, who explained that the digital distribution service evolved from the company’s acquisition of Reflexive late last year. He stated that the service does require downloading a client (think Steam), but that the 3MB application isn’t invasive. When asked if we’ll be seeing bigger (less casual) games available, he expressed that the company would have to see how things go during the beta first.
Casual games are largely ignored by the hardcore crowd, but for parents they can be an educational and developmental tool for our children. MDIAG! took a look at the first batch of games available in the service’s beta and found Etch A Sketch
a nice treat for a rainy day. Also check out the free, full versions of Jewel Quest 2, Build-a-lot and The Scruffs for yourselves, while you’re at it.
Source: Amazon launches casual game download service